Standout Jobs

Apparently so. And in a big way.

MRI Indianapolis has been working heavily with video for their job postings and found a 5x increase in job applicants. This according to a recent conversation between senior VP Chad Peddycord and Cheezhead.

Peddycord believes that 3 fairly simple things have helped generate these great results:

1. They make sure that job post titles state clearly that there’s an associated video. So you’ll see job postings that say, WATCH THIS VIDEO! Sr. Product Engineer
2. They add a link to the video for each job, in the job description. Cheezhead is correct in his post when he says that many job boards are against embedding video within the posting. This is extremely frustrating. So a link is necessary.
3. They also make sure that each video is unique, and not just a general employment branding message. Each video is geared towards one specific job. This is the model we’ve been focused on with Standout Jobs as well, because we believe you can tailor each video specifically to the right audience for a job. Although, I also think there’s room for more general employer brand videos as well.

It’s great to see more and more companies getting on board with video, but also tracking its value. Recently, MarketingSherpa did a case study with Lifetime Fitness to assess the value of their video recruitment campaigns.