Employer Branding and Reaching the Right Audience Matters: People Get It
William Tincup of Starr Tincup gets it. He recently wrote a review of Standout Jobs that hits on many of the value points we believe strongly in: employment branding, passive candidate attraction and most importantly, strong and active communication with prospective candidates and existing applicants.
A couple highlights from his review:
In a nutshell, they make your “careers” section better. Now, I know that sounds simple but trust me when I say that most corporate websites suck when it comes to this extremely important section of their website.
They believe in web 2.0 - all aspects - the more interactive the better. IMO, they are going to change the game. Careers sections will never be the same. Good riddins.
Standout Jobs is making clients more attractive to a younger audience. Think about how important that is. The “Facebook” generation isn’t going to use normal job boards and they are going to flat out bail on normal “careers” sections. When I say bail, I’m talking about your employment brand directly linked to the users experience via your careers section. If it sucks - then you suck – or at least that’s what they will think. Finally a firm is caring about the user experience. Nice.
So I’ve almost quoted the whole article, but it’s worth it because William emphasizes some of the key points that I do think make Standout Jobs unique and compelling to so many companies, big and small.


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