Fully Exposed at Etsy
Etsy is a company I’ve noticed a few times. For starters, they have a very good jobs page, where they do a great job of exposing their company culture with a variety of text and pictures. Their job postings are also interesting; check out the job for Senior Software Engineer: Search. They ask candidates to submit answers to interesting technical problems.
Etsy gets the value of exposing and promoting their company culture.
And now they’ve taken it a step further. Fred Wilson drew my attention to a post on the Etsy blog titled Open Etsy.
It’s all about showing off the innards of Etsy in a way that few companies do. Although it’s a very long blog post, I can guarantee you that a ton of people will read it inside out. It’s interesting. It’s passionate. It’s meaningful. And so far they’ve had over 100 comments!
Etsy is building a great employer brand.
And that’s valuable not just for potential candidates but customers and potential customers as well. It’s 100% authentic, conversational marketing and recruiting. And I think that’s great.
More companies should follow Etsy’s lead.
Thanks for alerting me to this company. I love the clean, “don’t make me think” simplicity. I applaud Etsy for having the foresight to build their jobs page on a blog platform - Google LOVES them.
I do wish that they would draw attention to the “Open Etsy” blog post that you mention from the jobs page though. I also wish that Rob the post author had engaged in conversation. It doesn’t look like he’s responded on any of the comments. It is the exchange, the dialogue, the back and forth that is the gold. He told everyone what they are about - now, ask the users (employees) - what do YOU want Etsy to be about…what directions do YOU want to take this company in?
Overall a really good example - thanks again for alerting me to it!
Shannon
Shannon - Thanks for stopping by and commenting.
I agree that Etsy could highlight the “Open Etsy” post on their jobs page and it’s not enough to draw people to you, you need to really engage them to make it work.
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