Standout Jobs

The latest report from Forrester Research is being talked about in a number of places, which is no surprise because it plainly states that most corporate career web sites are failing pretty badly.

Barbara Safani explains things in a nutshell:

…none of the company career sites recently surveyed are making the grade for usability and performance testing. Common problems on the sites include missing content and functions, poor navigation, difficult to read text, and flawed privacy and security policies. All these hiccups lead to a bad experience for the job seeker.

I’m sure that some of the best talent quickly leave the career portals of some of the top companies because it’s just too much trouble to apply. So what does that say about the people who stay?

This shouldn’t come as a huge surprise. More and more companies are paying attention to their corporate career sites, but not enough. And remember, Forrester only evaluated big name companies - they don’t talk about smaller companies whatsoever where access to technology, budget, manpower is even less. But smaller companies have as many challenges (if not more) than bigger companies because of the lack of resources and the lack of existing brand.

Of course, this is precisely where Standout Jobs fits in. Some of our customers have setup career web sites in less than a day. It’s easy, straightforward and free. You don’t need to go through a 6-month design and development process. You don’t need to plan out a 2-year online recruitment strategy before signing-up. Just give it a try.