Recruiting Video Helps ADS Hire Ruby Developer
Robert Dempsey, CEO of ADS, found Standout Jobs and liked the idea so much he decided to film his own recruiting video.
ADS is a top-notch Ruby on Rails development shop in Orlando, Florida. They’ve worked on a number of great projects including SaySwap and GHive.com.
One of their biggest challenges is hiring. In our conversations, Robert noted that he needed new ways of reaching out, promoting ADS and giving people the information they need to make informed decisions about applying. A video job ad was a great first step in accomplishing those goals.
Several days after posting their video, ADS hired a Ruby Developer. The video played a key role in attracting the candidate (who lives hundreds of miles from Orlando):
“I’m very happy that I found Standout Jobs,” said Robert. “It was extremely easy to produce our own job video. Once Standout Jobs helped us launch it, we saw an immediate response. A few days after the video went live we hired the perfect person for our team. Not only did the video help interest that person in ADS and the work we’re doing, but it gave him insight into who he’d be working with. I expect the video will continue to send us top candidates and generate buzz about ADS over time.”
Robert does a great job of explaining the value proposition behind video. More than that, he knows that he’ll have to continue to promote his employer brand and reach out to potential candidates in new, authentic and informative ways if he wants to attract the best talent.


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